For quite some time now, retargeting has been pretty powerful method of bringing back potential customers that abandoned cart for whatever reason.
In fact, some people out there are actually offering full-fledged retargeting campaigns for over $1,000 per month!
More on this tomorrow!
HINT: You can offer such services too!
For now, I want to show you different ways of retargeting with REASON!
See – retargeting allows you to bring back visitors to your sales page (whether that is Teespring, Amazon or your own site)…so in case they missed out on a purchase, you can try and resell them again.
But this is where most people get it wrong – they don’t try and understand WHY someone abandoned cart in the first place. Whatever the reason maybe, I will give you 5 ways to retarget to get your prospects back and turn them into clients:
#1 Remind Them: Most of the time people just forget what they were doing on a particular page. It happens – and I am sure its happened to you where you get up and walk up to the kitchen, but as soon as you get there, you forget why you went there! So just retarget them and remind them WHAT they missed. Simples!
#2 Position It Differently: Is your product too one-dimensional? Perhaps what you had on the sales page didn’t appeal to a certain segment. Well, no worries – retarget them to a different page and appeal from a different angle – you still might be able to convert 40% + of the people. Case in point – what if your product targeted females and a male visitor visited your page – retarget them and send to a male-targeted page!
#3 Offer a Lower Price: In MANY cases, people don’t purchase something as it costs too much. Understandable. If you still want to sell without going into loss – just retarget people to a page where it doesn’t cost an arm and a leg. Of course – keep this as a last option. But you might find 25-60% of people coming back and purchasing because of the discount.
#4 Add Something Extra: What about some bonuses? What if you could add something extra to lure back someone to your sales page? It works – we’ve used it HUNDREDS of time with consistent success! No reason why you can’t use this ninja technique. If anything, your customer will thank you!
#5 Offer Something Else: That’s right. What if they didn’t like Product A? No worries – you can still try and sell them Product B. Whilst the uptake might not be high, you could still make an additional 10% revenue every month and acheive this!
Its actually pretty simple. Check out some case studies here (not mine):
(free case studies)
Now wait for my email tomorrow where I will give you some training on how to retarget and grab 40 – 80% more clients with some hands-off techniques!